Construction: Social Media

Social media is a distribution tool

Film makers should use social media to help distribute their movies. This is because 74% of people in the 18-16+ age group are on social media, including Facebook, Twitter and Instagram. Moviemakers everywhere should be using social media because of the access to a wide age range. 

I’ve used Instragam in two different ways: in a more traditional platform as a way of linking audiences to our film but also in a more imaginative way we have created the persona in our people who post as though they are real people, to be specific, the characters of Eve and Ular. I understand how vitally important it is to create synergy across our different platforms to build our audiences. 

A vital benefit of using social media is the fact that it is interactive, that it is a two way street of communication. With allure of going viral. 

I have researched case studies such as Lion Gate’s, clever marketing of the popular song “The Hanging Tree” to spread the word about The Hunger Games: Mockingjay Part 1. This resulted in 20 million views on Vevo’s Youtube page. A second case study involves the low budget indie film It’s a Disaster. It was decided to release this entire movie via the app Vine, in six second segments, according to the jokey press release. This stunt got everyone talking. A third ingenious way of connecting with audiences is the marketing strategy os using Alternative Reality Games, creating a fictional world that users in the real world interact with. 42 Entertainment have created several popular ARG’s for films such as, The Girl With A Dragon Tattoo. 

Our choice was to use Instagram as well as Facebook and Twitter. 

(Source: Movies and Social Media Marketing Films with a new media By Caitlin Neely 03.06.15)