In class today I followed a presentation by The University of Birmingham and FutureLearn. Frank Ash, a creative consultant who has taught storytelling and creativity techniques to groups of people across the BBC and further companies. It is vital to focus on audience: what will interest the audience? How will the narrative develop?
Frank Ash advices film makers to nail down their ideas into two ways: produce a Topline and a Big Question.
We will aim to define in our treatment:
The Topline: a young couple, Evie and Adam, appear to be blissfully happy together but the girl starts to become dissatisfied with her lot in life as she is envious of the many possessions and holidays that her wealthier friend, Snakey boasts about. She pressures her boyfriend to rob a sports shop, started shoplifting and started to find it easy.
The Big Question: Will "Adam" turn himself in and will their relationship last?
Your topline and your 'big question' are very promising. I look forward to the next step: develop the treatment.
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